ATTANTION:
All the steps involved in a project are outlined here. The Teach for Community team and we at NADEUM Vienna will go through these points together. This means that you will collect the data based on these specified points, compile it with us and, as soon as all the data is available, send our or your requests for financial support to the relevant authorities. You can find all the options that could support you and your topic on the internet. Your task will be to find these places and collect all the contact details. We know that this is not always easy. It takes patience, perseverance and the will to actively pursue this over a longer period of time.

A business plan is a strategic document that provides a detailed overview of a business model, corporate strategy, objectives and financial projections. For international use, both in Africa and in Europe, the plan should be flexible and comprehensive enough to take into account different markets and cultural differences.

Here is a detailed outline for an international business plan:

1. Executive Summary (summary)

• (1.1) Description of the company: What is the company, what products or services does it offer?
• (1.2) Objective of the business plan: What is to be achieved with the plan (e.g. attract investors, plan expansion)?
• (1.3) Vision and mission: Long-term goals and purpose of the company.
• (1.4) Key Financial Data: Important figures (e.g.  sales forecast, planned profit margins).

2. Description of the Company

• (2.1) Legal form of the company: GmbH, AG, sole proprietorship or franchise.
• (2.2) History of the company: year of foundation, milestones, previous successes.
• (2.3) Locations: headquarters and possible branches, especially for international activities.
• (2.4) Target markets: international markets in which the company is active (e.g. Africa, Europe, Asia).
• (2.5) Brand strategy: positioning and brand identity in different regions.

3. Products and Services

• (3.1) Product or service description: detailed information about the offerings.
• (3.2) Uniqueness of the product: what makes the product stand out from the competition, especially in different international markets?
• (3.3) Development phase: if relevant, an explanation of the phase in which the product or service is currently in (e.g. development, market launch, market maturity).
• (3.4) Pricing model: pricing model for the various markets, possibly taking into account local conditions.
• (3.5) Production process and supply chains: if international, description of supply chains and production sites.

Vision

Our vision is to be the first restaurant in Kakuma Camp that not only provides high-quality meals but also serves as a centre for empowerment and digital education for women and young girls. We strive to nurture the next generation of leaders and entrepreneurs who can navigate the digital world with confidence and self-assurance.

Mission

‘Our mission is to provide healthy and nutritious meals while using the restaurant’s profits to fund programmes and workshops that help women and young girls develop digital skills. Through hands-on training and access to digital technologies, we want to create the conditions for these women and girls to succeed in the modern world of work and shape their own futures.’

4. Market Analysis

• (4.1) Target markets: detailed analysis of geographic markets (Africa, Europe), taking into account cultural, political and economic differences.
• (4.2) Market size and potential: estimates of market size and growth rates in the target regions.
• (4.3) Trends and opportunities: technological, economic and social trends in the relevant markets.
• (4.4) Competitor analysis: who are the main competitors and how does the company differ from them?

5. Marketing and Sales strategy

• (5.1) Marketing strategy: advertising, online marketing, local promotions, trade fair appearances in different markets.
• (5.2) Sales strategy: direct sales, online sales, sales partners and commercial agents in different countries.
• (5.3) Pricing strategy: market-adapted price models for different regions.
• (5.4) Customer segments: identification of target groups in different countries or regions.
• (5.5) Positioning and branding: local adaptation of brand messages.

6. organisational Structure and Management

• (6.1) corporate structure: listing of departments and responsibilities in the company.
• (6.2) Management team: Introduction of the management team, experience and relevant qualifications.
• (6.3) HR strategy: Recruitment, training and personnel management in international markets.
• (6.4) Legal and tax regulations: Local laws and regulations that apply to the respective markets.

7. Financial Planig >To create a monthly financial plan for a Kenyan African street restaurant over three years, follow this link: [‘Financial plan – template’.]<

• (7.1) Start-up capital: Equity, debt, investments.
• (7.2) Sales and profit forecasts: forecasts for the next 3–5 years (broken down by country and market).
• (7.3) Cash flow analysis: liquidity planning and capital requirements.
• (7.4) Profitability analysis: break-even analysis, profitability ratios.
• (7.5) Financing: planned sources of financing (e.g. banks, investors, crowdfunding).
• (7.6) Risks and safeguards: currency risks, market risks and possible risk-reduction strategies.

8. SWOT Analysis

• (8.1) Strengths: internal advantages of the company.
• (8.2) Weaknesses: internal challenges or disadvantages.
• (8.3) Opportunities: external growth or expansion opportunities.
• (8.4) Threats: external risks, such as competition, legal or economic uncertainties.

9. Internationalisation strategy

• (9.1) Market entry strategy: How will the company enter different international markets (e.g. direct investment, partnerships, joint ventures)?
• (9.2) Adaptation to local markets: How will the company adapt its product, communication, and strategy to local conditions?
• (9.3) International partnerships: How will the company cooperate with local companies or international networks?
• (9.4) Logistics and supply chain: How does the company plan to manage international shipping and warehousing?

10. Milestones and time Line

• (10.1) Short-term goals: Targets to be achieved within the next year.
• (1.2) Long-term goals: Long-term prospects, e.g. expansion into new markets or development of new products.

Timetable: A detailed schedule for the business plan’s implementation. [Timetable, follow the link]

11. Appendix

• (11.1) Additional documents: Corporate documents, certificates, legal agreements, market analyses, partnership agreements.
• (11.2) Graphics and diagrams: visualisation of market and financial analyses.
• (11.3) References: quotes from experts or existing customer references.

Examples of adjustments for Africa and Europe

• Africa: When expanding internationally to Africa, the business plan should pay particular attention to infrastructure problems, local partnerships, cultural differences and potential political risks. A flexible pricing model and locally adapted marketing strategies are also crucial.
• Europe: In Europe, it is important to take into account regulatory requirements in the various countries, particularly with regard to data protection (e.g. GDPR). The plan should also address competitive analysis and the need to adapt to different economic structures and market maturity in individual European countries.

This comprehensive business plan serves as a solid foundation for expanding or starting a business in both Africa and Europe. It is important to be flexible and adaptable in order to adjust to the dynamic markets of both continents.