Business Plan by Barnaba
📘 Business plan: Learning course ‘12 Laws of Success’ – Kakuma
1. Project description
A learning course for young people and adults in Kakuma Camp, based on the principles of Jack Canfield’s ‘12 Laws of Success’. The aim is to promote motivation, personal responsibility and future orientation.
- Course duration: 6 months
- Daily structure: 1 hour in the morning, 1 hour in the afternoon
- Frequency: Monday to Friday (5x/week)
- Participation fee: 20 KES per participant/day
- Maximum number of participants: 20 people per unit
2. Target group
- Teenagers (aged 14 and above) & young adults
- People interested in personal development and personal responsibility
- Community members in the camp who are looking for future prospects
3. Goals of the programme
- Teaching life skills
- Promoting self-confidence and discipline
- Building an active, self-confident community
4. Structure & content
The 12 laws are covered in modules over 6 months:
- Months 1–2: Laws 1–4
- Month 3–4: Laws 5–8
- Month 5–6: Laws 9–12
Method: Interactive learning, group work, reflection, practical tasks
Location: School classroom, community centre or simple learning space with seating
5. Revenue planning
- 20 KES x 20 participants x 2 units/day x 5 days/week x 4 weeks x 6 months = 480,000 KES potential income
6. Cost planning (sample estimate, in KES)
| Item | Costs/month | 6 months |
|---|---|---|
| Room (rent or use) | 3.000 | 18.000 |
| Fees (1 trainer + assistant) | 10.000 | 60.000 |
| Learning materials | 3.000 | 18.000 |
| Printing costs | 2.000 | 12.000 |
| Drinks/snacks | 2.000 | 12.000 |
| Buffer (10%) | 12.000 | |
| Total costs : | 132.000 |
7. Funding model
- Participation fees: up to 480,000 KES potentially
- Remaining amount can be used for purchases, expansion, new groups, etc.
- Alternatively: donations/partnerships (e.g. NGOs or CBOs such as your own)
8. Sustainability
- Course participants could become peer coaches after completion
- CBO can offer ongoing courses
- Integration into local schools or learning centres possible
9. Possible partners
- UNHCR education programmes
- NGOs focusing on youth development, resilience, education
- Local churches/communities
- Donors or micro-grant programmes
10. Next steps
- Start a pilot group with 10–15 participants
- Evaluate after 1 month
- Adapt and expand courses, possibly create documentation for follow-up projects